The ComeOn Labels project aims at summarising the best European experience related to the energy labelling of appliances and supporting the proper implementation of the new labelling scheme. Its goal is to enhance the visibility and credibility given to the EU energy label and to improve the market for labelled products.
There are three main areas related to the proper functioning of the Energy Label:
- proper information on labels ( for example correct information included in the labels for the different products, verification of compliance through appliance testing),
- proper display of the energy labels on energy using products in shops (including retailer compliance verification), catalogues and electronic means (e-commerce, internet advertising, mail orders, etc.), and
- the organisation of promotion activities aimed at the final customers (information and education materials and awareness campaigns)
- the research on whether and at what age the old and less efficient appliances should be replaced, using labelling as a guide for the purchase of efficient new appliances.
These three components contribute to a common target of constant improvement of the energy efficiency of household appliances and energy using products in general, and a more informed choice of these appliances by the end user – the consumer – especially in the light of the adaption of the new legislation concerning energy labels at national level.
The main goals of the project are to support the proper organisation of the above activities at national level, to identify best practice examples and to make it available at European level and internationally.
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The project partners will collect examples of best practice in their countries and will distribute the information across Europe. At the same time, they will identify the most problematical elements of label dissemination and control and will make efforts to improve the actual situation by working with local stakeholders and responsible organisations: retailers, consumers, manufacturers and the relevant Member State authorities. The key areas include:
- Legislation – identification, comparison with EU directives, roles and responsibilities, differences in the new legislation (including the existing and upcoming implementing measures under the Eco-design directive 2005/32/EC for appliances/products that are also labelled);
- Appliance Testing – good practice on why and how official tests should be done, collection and exchange of information on performed tests, including comparison with the situation outside the EU;
- Retailer compliance – good practice in each Member State, random visits by partners and initiation of dissemination action, including retailer training;
- Promotion – examples of good practice, description of current situation, organisation of at least one new relevant promotional activity in every participating country, including:
- making promotional plans for the new energy labels,
- making basic texts for promotional material, e.g. explaining the new label in general, explaining specific product labels (which should have pictograms),
- carrying out (co-ordinated) promotional activities
- monitoring the effect of promotional activities.
- Replacement – information on the average age of appliances in households, summary paper on available tools (fiscal legislation, rebate programmes, incentives, etc.) and the results achieved in the countries having already applied some of those tools, distribution of paper at national level;
- Final recommendations – good practice description and case study examples on the above mentioned points
The project started in December 2010 and will be active until May 2013.
The ComeOn Labels project (Common appliance policy – All for one, One for all – Energy Labels) has been supported by the Intelligent Energy Europe programme. The sole responsibility for the content of this project and all its documents lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.